Branding, Marketing Online, Omul Zilei

Cu si despre Gary Vaynerchuck

Personal, niciodata nu am fost entuziasmat sa particip la evenimentele de leadership organizate in Romania poate pentru ca sunt obisnuit cu sistemul american si conferintele online de tip B2B.

Cand am inceput sa studiez marketingul online eram fascinat de strategiile de social media marketing, marca: Chris Farrell (Voted #1 Online Income Service) dupa cum sugereaza unele publicatii de specialitate.

Apoi l-am descoperit pe Gary Vaynerchuck la recomandarea unui prieten. Impactul cu strategiile de leadership propuse de Gary V. au avut in cazul meu un efect de proportii deoarece mi-au ”conturat” cariera intr-un mod optimist, pentru o tara ex-comunista, cu standarde si mentalitati ”rigide” in comparatie cu amploarea pe care marketingul online se contureaza in acest moment in USA.

Who is Him? #askgaryvee

Gary Vaynerchuk is a social-media–marketing genius. Vaynerchuk first made his mark with Wine Library TV, a video podcast that helped transform his family’s New Jersey liquor store into a $60 million business and tastemaker. Characterized by his outlandish descriptions of vintages and quirky personality, the show made him a cult hero in the wine world. These days, Vaynerchuk boasts more than a million Twitter followers, is a regular on the conference circuit and has authored three books, including his most recent book Jab, Jab, Jab, Right Hook. His micro-content agency, VaynerMedia, has created campaigns for the likes of GE, the New York Jets, PepsiCo and Nabisco’s Nilla Wafer cookies. Here, he talks about what works and what doesn’t in social media.

La cel mai asteptat eveniment de leadership al anului: Brand Minds 2017, Gary V. a fost omul care a acaparat in totalitate scena din primul minut deoarece stie asta de mic si o face foarte bine. Dupa cum spune chiar el:

”I’ve built businesses all my life.
In my 20s I joined my family liquor store Wine Library and helped grow it from $3-$60 million dollar revenue business in only a few years. During this time, I launched, one of America’s first wine e-commerce sites.
In 2009, I started VaynerMedia along with my brother AJ. We’re a social-media-focused digital shop that helps Fortune 500 brands tell their stories and drive their business results. We currently have five locations: New York, London, Los Angeles, San Francisco, and, Chattanooga, TN.
In 2014, I launched VaynerRSE, a $25 million seed fund that invests in and launches the next generation of world-changing technology companies. In 2015, I launched VaynerCapital. More on that very soon.
In 2014, I also launched The #AskGaryVee Show, a YouTube show and podcast that answers your questions on business, entrepreneurship, marketing, and more.
Along the way, I’ve written four NYT-Bestsellers. Whenever I can get a scrap of free time, I’m answering the tens of thousands of tweets and messages from the Vayner Nation, and showing up on TV in places like ABC News, ABC Nightline, Bloomberg TV, CNBC, CNN, Late Night With Jimmy Fallon, Late Night With Seth Meyers, and The Ellen DeGeneres Show.
I was named to both Fortune and Crain’s 40 under 40 lists in consecutive years, and have been profiled in the New York Times, Fortune, and Inc.”

Acesta a fost si motivul pentru care am participat la acest eveniment deoarece Gary V. a acaparat publicul chiar din primul minut. El stie sa interactioneze cu oamenii deoarece aceasta este una din tacticile de baza pe care le recomanda in fiecare expunere mediatica. Daca unii dintre participanti au preferat sa paraseasca sala, Gary V. facand chiar o gluma pe aceasta tema la un moment dat, la final cei ramasi au avut parte de o lectie de viata spusa chiar de Gary V., si anume: ”Peste 3 ani cand ma voi intoarce in Romania, 300 din cei prezenti in sala vor deveni antreprenori de succes.”

Motivul si parerea pe care i-a lasat-o tara noastra in urma acestui eveniment il puteti gasi in clipul de mai jos:

Impresii de final?

Garry Vaynerchuck
a fost pentru mine un pariu castigat, o lectie de viata si un motiv in plus de a crede ca Marketingul Online reprezinta un stil de viata.

Multumesc Garyvee !!

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Mario Grigorescu

Mario este Consultant in Marketing pentru Afacerile Mici si Mijlocii, cu o experienta de peste 10 ani in mediul online. Tocmai a preluat un nou proiect pentru un antreprenor din Grecia si a ajutat mai mult de 20 de companii, antreprenori din toate domeniile de activitate sa-si dezvolte afacerile online. Este extrem de comunicativ, are o experienta dovedita si foarte accesibila pentru orice tip de afacere. In plus, ca experienta, stie un pic despre Windows, Tehnologia Mobila si mai nou este pasionat de SEO :-)