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SMALL BUSINESSES


Tactici în Small Business Marketing  care crează Reach


Proprietarii de afaceri mici se simt de multe ori intimidați când vine vorba de comercializarea mărcii lor. Întrucât întreprinderile mici au în mod obișnuit un buget mai mic decât corporațiile mai mari, creșterea mărcii lor și creșterea gradului de conștientizare nu sunt întotdeauna ușoare, în special având în vedere evoluția constantă a tendințelor și tehnologiei de marketing. Cu toate acestea, există tactici de marketing ale afacerilor mici, care sunt dovedite pentru a ajuta întreprinderile să reușească în timp ce sunt extrem de rentabile. Mai jos voi prezenta cinci sfaturi și tendințe pentru marketingul afacerilor mici, pe care proprietarii de afaceri le pot utiliza personal astfel încât să își dezvolte marca.



  1. Profitați de SEO


Search engine optimization (SEO) în epoca digitală de astăzi este o necesitate, în special pentru marketingul afacerilor mici.
O strategie SEO eficientă este o modalitate din punct de vedere al costurilor în creșterea prezenței afacerii dvs. pe web și în atragerea mai multor vizitatori pe site-ul dvs. web. Optimizarea conținutului dvs. pentru motoarele de căutare vă poate mări rangul printre rezultatele căutării, fără a trebui să plătiți pentru destinația de plasare a anunțurilor de top.



  1. Nu vă limitați conținutul


Știm cu toții importanța creării unui conținut interesant și cât de important este succesul unei mărci, dar nu limitați crearea de conținut doar la postări de blog sau pagini de destinație pentru site-ul dvs. web. Conținutul poate include multe alte tipuri de materiale, cum ar fi videoclipuri, webinarii, podcast-uri, albume, postări sociale și multe altele. Nu numai că creația de conținut beneficiază de strategia dvs. de SEO, dar cu cât aveți mai mult conținut relevant și mai angajat, cu atât mai mult veți fi văzut ca o autoritate din industrie pentru publicul dvs. țintă, de asemenea.
Dacă aveți nevoie de timp sau de creativitate pentru a crea conținut nou, puteți oricând să refaceți și să actualizați conținutul vechi.
De exemplu, transformați un infografic vechi într-un webinar sau video instrucțional.



  1. Participați la Evenimente, Locale și Digitale


Indiferent dacă participați la o conferință online care se referă la produsul sau serviciul dvs. sau la un colegiu local, profitați întotdeauna de ocazia de a educa publicul despre marca dvs. Aceasta este o modalitate unică și minunată de a vă face remarcat în fața clienților noi și potențiali, care altfel nu ar fi știut despre tot ceea ce afacerea dvs. are de oferit. Vă veți îmbunătăți abilitățile de vorbire în public, crescând gradul de cunoaștere a mărcii. Acest lucru poate deschide, de asemenea, uși pentru evenimentele viitoare și este o modalitate eficientă de a vă lărgi lista contactelor profesionale.



  1. Partener Up


Parteneriatul cu o altă companie care se referă la industria dvs., dar care nu este un concurent direct, este o modalitate excelentă de a dubla expunerea mărcii dvs. Împreună cu o afacere care este implicată cumva în industria dvs., eventual cu un proiect sau cu un eveniment special, marca dvs. poate fi introdusă într-o nouă audiență pe care altcineva nu ar putea să o expună. Este, de asemenea, o modalitate excelentă de a crea și de a menține relații durabile cu contactele din industria dvs. și cu cât mai multe persoane de contact care dețin marca dvs.


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SEO, SEO STRATEGIES



Do you know how many websites are published each day? Any ideas? Well, it is over a million. That means 46 people have pressed ‘publish’ by the time you read these four sentences. This makes it tough to stand out. However, you have to, if you want to make your business a successful one. Let us sit down, and talk about S to the E to the O.


What is SEO?
It stands for Search Engine Optimization, and you have probably heard the term if you have been around the internet for a while. Why is it important? We will tell you. SEO is important because, in simple terms, it is how people find your site in search engines.
Search engine traffic can contribute to a huge amount of your visitors, and if done right, can boost your presence online. Without getting too technical, here are some tips for making your website or blog search engine friendly. Also we will share the SEO Process Infographic.    
SEO is the process by which your online content is optimized, so that a search engine likes to show it as a top result for searches of a certain keyword. SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.


SEO can be categorized into five different aspects:
- Keyword research
- Search engine friendly site development
- On-page SEO
- Link Building
- Analytics


Each of the above is important and they all work together. Let us talk about each of the above in more detail.


Keyword research
With all the talk in the SEO world about content, authorship, and social signals, it is easy to forget a little thing that happens to be the foundation of SEO: keyword research.
Keywords also help you figure out the thoughts, fears, and desires of your target market. If you can master the lost art of finding awesome keywords for your business — you will not only benefit from more search engine traffic – but you will also know your customers better than your competition. Everyone would like their pages to rank #1, which begs the question, rank for what?
Not all keywords and keyword phrases are equal. Some are typed into a search engine more often, and some are more likely to lead to a sale.
You do not need or want to optimize for every possible keyword or phrase.
When you tailor your on-page SEO around the right keywords, you will watch your site rocket to the top of Google — landing you more leads, sales, and commissions in the process.

Search engine friendly site development
Now this is where you will require a responsible development company (such as TrafficInviter!). When you build a website, there will be a number of best practices that you must understand to provide basic search engine visibility ‘out of the box’. These include:


- Non-duplicate content
- Permanent redirects on multiple domain names
- Search friendly URLs
- Correct use of on page SEO
- Sitemap Fast (yes, speed is now ranked!)


If you have an existing site that is performing poorly, a quick glance at the source code can often bring to light a number of SEO and coding mistakes.  


On-Page SEO
Once upon a time, people stuffed keywords everywhere they could, and their pages ranked in the search engines. Then, along came a hobbit that considered all that keyword stuffing was spam. Now the SEO kingdom no longer works as it once did.
Today the idea is to write page content so that it reads well to real people. You also want to pay attention to a couple of key things.
Correct use of <h1>, <h2> and <h3> heading tags


Page titles
- Image alt tags and links titles
- Text navigation links (not flash or images)
- Relevant meta information (keywords, descriptions and robots)
Ultimately, when writing page content it is far more important to think about how well the content reads to real people than search engines.
Think about why you want the page to rank in the first place. It is so; someone landing on it will absorb your content, and take some action.


Link Building
Links, more than anything will determine where your pages rank. If you build a search friendly site, and generate incoming links to your pages, you are going to get search traffic. The best way to think about links is, as a recommendation or vote for your website. The more links you have from outside sources to your site, the more the information is seen as trusted.
In Google, Page Rank (PR) decides the value of a link. This is Google’s way of measuring authority. The PR of a web page is based on the PR of the pages linking to that page. However, PageRank is not the end. If you are chasing PR, you are going about things the wrong way.
PR is only one factor among hundreds, and it is a Google specific measure, it does not reflect on how well your pages rank in any other search engine. So what are the best links to get? It depends on the topic of your site, and the competition around that topic. Links from the Wikipedia, and the BBC are always going to be great.  
Trusted, authority sites probably are not going to link to you just because you ask. You are generally going to need to give them a reason to link to you. That starts with your own content. The better your content, the more likely someone will want to link to it. Always remember that you have to give to get. When you support other businesses, it makes it easier to help you back. Think about how you can help the site you are hoping will link back to you, build relationships, and network with other businesses.
Adding a links page to your site as an area to trade links with other sites in your business sector, is a great way to generate links.

Analytics
How do you know if your SEO is working? Analytics allow you to know if your efforts are successful, and leading to a positive return on your investment. There is no excuse not to have analytics set up on your site. Google Analytics is free, easy to set up, and most importantly offers some good statistics to help you understand what is happening with your website. You can see how much traffic you are receiving from search engines and other sources, and set goals to your traffic that continues to grow, but if it does not or if you notice you’ve suddenly lost a lot of traffic, you can begin to look deeper to understand why.

 
Agent Promovator have an international exposure and the team of experts are so tuned to the dynamic nature of the search engine’s ever changing way of crawling and looking up for the result, that; “now I don’t promise that your website will rank higher because getting higher rank on the search engines is the by - product of my integrated SEO service process.”



 

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