Bucharest, Romania +4 0741 919 919
CONSULTANCY, INTERNET MARKETING, MARKETING CONSULTANCY, SMALL BUSINESSES


Te-ai gandit vreodata cat de important e rolul pe care un consultant il joaca in viata profesionala a oricarui manager?


Acesta este, practic, un specialist angajat part-time pentru a se ocupa de o anumita nevoie a ta, strict pentru perioada in care te confrunti cu decizii din afara ariei tale de expertiza.


De ce este important sa ai un consultant, atunci cand mergi pe drumul antreprenoriatului?


Sunt cateva motive fundamentale pentru care intr-o companie este nevoie de un consultant. 


Primul consta in faptul ca antreprenorul are nevoie de un specialist care sa vina cu know-how si plus de valoare pe o zona specializata. De exemplu, o firma cu sediul in provincie vrea sa dezvolte un departament propriu de mentenanta online, prin care sa obtina o cota suplimentara de piata de 5% pe nisa X si o cifra de afaceri de 100.000 de EUR in primul an.
 
Daca nu ar apela la un consultant, ar trebui sa angajeze o persoana cu o experienta bogata in conducerea unor departamente de telsales in domeniul in care activeaza si experienta de management in echipe de vanzari, pentru a avea capacitatea de a construi de la 0: proceduri, strategii de abordare a clientilor, indicatori de masurare a performantei, modul de implementare a unui software, si asa mai departe.


O persoana angajata permanent ar necesita un salariu mare, ar fi greu de identificat in zona in care activeaza firma si ar presupune un risc de nereusita pentru companie. Mult mai rentabil este sa apelezi la ajutorul unui consultant - pe o durata de 4 pana la 12 luni- care a mai implementat un astfel de sistem in alte companii si isi asuma responsabilitatea pentru rezultate. 


In plus, un consultant are rolul de a construi in primul rand sistemul in care antreprenorul poate integra apoi oamenii potriviti.


In al doilea rand, in orice domeniu, pasiunea pentru activitatea respectiva, obiceiurile greu de schimbat si volumul mare de munca isi pun amprenta asupra modului in care gandim. 


Uneori antreprenorul intra intr-o bucla in care nu mai reuseste sa identifice solutii. O persoana externa mediului sau il poate sfatui si poate aduce o viziune proaspata asupra lucrurilor. Poate fi acel push de care are nevoie echipa pentru a merge mai departe intr-un moment dificil.


De asemenea, multe dintre firmele antreprenoriale cu care lucrez s-au dezvoltat, si managerul apeleaza la mine pentru ca vrea sa dobandeasca mai mult control asupra afacerii. Isi doreste de fapt un sistem unitar dupa care sa functioneze firma, un mod eficient de motivare a angajatilor, proceduri care sa fie acceptate si respectate, modalitati de monitorizare si masurare a performantei sau un sistem eficient de vanzare.


Cum identifici un consultant bun? 


Scopul consultantului este de a ajuta antreprenorul si compania acestuia sa imbunatateasca anumite procese organizationale si sa obtina rezultate de business mai bune. De aceea cred ca un prim criteriu ar fi rezultatele pe care le-a obtinut consultantul in alte proiecte, portofoliul de clienti al acestuia si referintele/testimonialele sale. 


Pe de alta parte, este important ca in echipa de consultanti alocata proiectului sa existe si persoane cu experienta relevanta in domeniul de activitate al clientului pentru care lucreaza.


Care sunt cele mai importante provocari ale managerilor romani, in acest moment?


Optimizarea ciclului cash si nivelului lichiditatilor, construirea unui sistem de vanzare care sa functioneze, obtinerea de finantari pentru investitii, concurenta acerba de preturi/produse cu multinationalele, motivarea membrilor echipei pentru ca acestia sa faca performanta. Si vorbim si despre posibilitatea de a construi un sistem de management astfel incat businessul sa functioneze si fara prezenta fizica a antreprenorului in companie.


Care este rolul consultantului in efortul managerilor de a depasi aceste
provocari?


Rolul consultantului este de a face o analiza, un audit al proceselor de business, pentru a obtine o radiografie a companiei. Apoi stabileste impreuna cu managementul companiei obiective foarte masurabile, ce vor fi atinse in urma programului de consultanta. Ulterior incepe derularea proiectului, cand consultantul furnizeaza instrumente si solutii care conduc la atingerea obiectivelor stabilite. 


Cel mai important rol al consultantului este poate sa lucreze impreuna cu managerul si oamenii implicati in proiect pentru a se asigura ca strategiile identificate sunt puse intr-adevar in practica.


In ce alte situatii este binevenit sfatul unui consultant, in business?


In orice situatie in care antreprenorul simte nevoia unui partener obiectiv cu care sa se sfatuiasca, a unui plus de motivare si entuziasm la nivel individual si in randul membrilor echipei. Sau cand se confrunta cu o provocare de business in care nu este specialist.


Exista vreun exemplu in care o decizie luata fara a se apela la un consultant a a adus urmari neplacute pentru o companie?


Am vazut mai multe cazuri. Un exemplu este cel al unei companii antreprenoriale care a implementat un software de tip ERP pentru gestionarea afacerii fara ca managerul sa fi trecut printr-un astfel de proiect.


Bazandu-se doar pe indicatiile firmei furnizoare, a implementat un software pe niste procese de business care nu erau definite clar si nici nu erau eficiente. De asemenea, indicatorii de masurare nu erau bine alesi si lipseau anumite module cheie pentru domeniul respectiv. 


Furnizorul de software si-a facut bine treaba dar rolul sau nu este sa construiasca un
sistem de organizare si gestionare a afacerii, ci mai degraba sa personalizeze un soft pe un sistem deja existent, pentru a optimiza modul de lucru. 


Astfel, compania s-a trezit cu un software care a costat multi bani dar pe care majoritatea angajatilor nu doreau sa-l foloseasca si din care lipseau indicatori cheie in luarea deciziilor.


Ulterior au apelat la un consultant pentru definirea proceselor, au organizat un training de leadership pentru ca intreaga echipa sa aiba un limbaj comun si sa inteleaga utilitatea noului software. Oamenii s-au deschis si au vazut avantajele reale, incetand sa priveasca software-ul doar ca un instrument restrictiv, de urmarire si penalizare. 


De asemenea, s-au comandat modificarile necesare companiei de software, insa costul total a ajuns cu aproximativ 85% mai ridicat decat in cazul in care procesul de business ar fi fost bine definit de la inceput.



 
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CONSULTANCY, MARKETING CONSULTANCY, SMALL BUSINESSES


DE CE CONSULTANT IN MARKETING ONLINE?


Analiza. Creare. Optimizare.


analyze-optimize-create-1024x309 De ce este nevoie de un  Consultant in Marketing Online?


Mediul online este extrem de competitiv si are nevoie de optimizari drastice pentru proprietarii de afaceri care doresc sa ramana pe pozitie inaintea concurentei lor pe nisa targetata. 
In timp ce corporatiile mari isi pot permite sa aiba departamente intregi pe segmentul de  marketing online, cele medii sau companiile mai mici pot alege modalitatea de a lucra cu un Consultant de Marketing Online deoarece este solutia ideala pentru un buget limitat. Este important de remarcat faptul ca site-urile web fie ele de prezentare sau de vanzari online se poate realiza numai cu ajutorul unui serviciu de consultanta profesionala, ceea ce inseamna ca proprietarii de afaceri vor trebui sa faca alegerea ideala in luarea unei decizii corecte fata de oferta de consultanta de pe piata online in acest moment. 


Cum arata Consultantul ideal pentru un Marketing Online de calitate?


online-marketing-consultant De ce este nevoie de un  Consultant in Marketing Online?


Deoarece afacerile din mediul online sunt un domeniu relativ nou la nivel de expertiza, un criteriu esential pentru a diferentia consultantii profesionisti de cei amatori va reprezenta o experienta inedita pentru un proprietar de afacere. Imperativ, comparatia ar trebui sa inceapa intre furnizorii de servicii de consultanta, care au aparut in mediul online romanesc de putin timp si cei care au adus experienta occidentala in mediul online romanesc. Un bun indicator privind abilitatile Consultantului de Marketing Online, poate fi clasamentul site-ul sau si rezultatul sau SERP pe motoarele de cautare. Cu toate acestea, este important să ne amintim ca pozitiile in motoarele de cautare nu sunt statice, iar clasamentul este in continua schimbare. Inainte de a semna orice contract de colaborare, este esential sa va interesati cu privire la eficacitatea in marketing-ul online pe care o poate oferi Consultantul in Marketing Online si timpul necesar pentru a creste vizibilitatea online a afacerii dvs. 
Cu toate acestea, chiar daca s-ar putea avea obiective personale și asteptari sa nu uitati faptul ca nici un consultant nu poate face minuni, cum ar fi cresterea SERP instantanee, generarea imediata a mii de clienti potentiali sau de expansiune a clientilor vechi si pozitionarea superioara permanenta, fara nici un efort.
In esenta, este recomandabil sa se stabilească standarde realiste si sa se tina cont de sfaturile Consultantului in Marketing Online, de asemenea pe baza unei analize online regulate. Mai mult decat atat, un excelent Consultant in Marketing Online va aborda campania dintr-o multitudine de unghiuri diferite si va gasi solutiile ideale care se dovedesc a fi eficiente pentru afacerea ta. La urma urmei, o campanie de marketing de succes, pur si simplu nu poate fi asigurata numai prin Backlink-uri, articole pe Blog sau PPC. Pe de alta parte, un aspect de care ar trebui sa se tina cont este etica sau procedurile de marketing utilizate in confictul de interese pe internet fata de politica companiei dvs., ca nu cumva sa creati o impresie negativa. De exemplu, fiind de acord sa utilizati in afacerea dvs. online metode de tipul: BLACK SEO luati o decizie teribila si periculoasa. Aceasta metoda este practicata de multi "specialisti online" aparuti recent pe piata de marketing din Romania.


De ce nominalizarea unui specialist in Marketing Online este importanta?


Pentru un singur lucru, Consultantii in Marketing Online sunt in masura sa creasca in mod substantial sensibilizarea publicului in ceea ce priveste societatea si serviciile sale. Cu toate acestea, continutul mesajelor publicitare si forma in care sunt prezentate, pot fi imbunatatite de catre Consultant, in scopul de a raspunde nevoilor publicului tinta. Mai mult decat atat, Consultantul in Marketing Online va ajuta proprietarii de afaceri sa rebranduiasca si sa optimizeze site-urile lor web, astfel incat clientii vor avea o mai buna experientă de navigare pe site-ul lor de servicii web. In cele din urma, Consultantul va educa proprietarii de afaceri cu privire la importanta crearii unor marci de incredere care împiedica potentialii clienti sa isi schimbe alegerile facute in mijlocul procesului de cumparare.


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CONSULTANCY, MARKETING CONSULTANCY, SMALL BUSINESSES


Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. In truth, there are many benefits to hiring a small business marketing consultant, as outlined below.


What Marketing Consultants Do


First, here's a look at just what a consultant does for organizations:


Overall company evaluation. It's hard for new business owners to evaluate their young organizations. A consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business.


Strategic planning. Consultants must have:


1. A strong educational record in business.


2. Extensive experience as a business leader.


3. Exceptional understanding of how business trends work.


These features allow marketing planners to provide suggestions on how a business can succeed. After learning about an organization and identifying major opportunities and obstacles, a small business marketing consultant should be able to create a strategic plan to lead the firm to success.


Marketing design. Chances are your small business marketing consultant can write excellent ad copy to draw in new customers. Beyond designing small business marketing strategies, consultants can construct complete marketing campaigns. From graphic design to copywriting and editing, a small business consultant can wear many different hats while helping your business succeed.


Project and process management. The consulting lifestyle appeals to many leaders in the corporate world. Indeed, most small business consultants are top business performers who have decided to shift to a different way of life. This means consultants usually have project management and process design skills, which they can employ to improve your business's performance.


How Small Companies Benefit


Let's explore the benefits of hiring such consultants:


A fresh perspective. Contracting with a consultant as one of your marketing strategies will bring you an unbiased, fresh perspective. Internal conflicts and ongoing office politics can limit one's vision. Outside consultants are free of preconceived ideas about your business, so they can provide a fresh perspective.


High-quality help. As mentioned earlier, most business consultants have transitioned to consultancy from a star-studded business career. In other words, you'll likely receive top-shelf advice from your consultant - and for less than the cost of a single employee.


Peace of mind. Partnering with a marketing contractor can help you feel calm and confident about the future of your business. With peace of mind, you can better focus on your organization's core offerings and drawing in new business.


Cost and time efficiency. You get great bang for your buck when you hire a marketing contactor. Since most marketing strategy planning consultants charge hourly rates, you avoid paying employee-related taxes by hiring them. Moreover, consultants are experienced, versatile professionals capable of handling everything from social media to long-term strategic planning. Rather than bringing in a new crew of writers, marketers, project managers and designers, you can pay a trusted advisor on an as-needed basis. Hiring a small business marketing consultant maximizes cost-efficiency.


Clearly, there are multiple benefits to partnering with a small business marketing consultant. From creating comprehensive small business marketing strategies to performing overall business check-ups, marketing consultants can help your company shine.


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MARKETING CONSULTANCY, SMALL BUSINESSES

Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies.
In truth, there are many benefits to hiring a small business marketing consultant, as outlined below.


What Marketing Consultants Do
First, here’s a look at just what a consultant does for organizations: Overall company evaluation.


It’s hard for new business owners to evaluate their young organizations.
A consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business.


Strategic planning.


Consultants must have:


1. A strong educational record in business.
2. Extensive experience as a business leader.
3. Exceptional understanding of how business trends work.


These features allow marketing planners to provide suggestions on how a business can succeed.
After learning about an organization and identifying major opportunities and obstacles, a small business marketing consultant should be able to create a strategic plan to lead the firm to success.


Marketing design.
Chances are your small business marketing consultant can write excellent ad copy to draw in new customers.
Beyond designing small business marketing strategies, consultants can construct complete marketing campaigns.
From graphic design to copywriting and editing, a small business consultant can wear many different hats while helping your business succeed.


Project and process management.
The consulting lifestyle appeals to many leaders in the corporate world.
Indeed, most small business consultants are top business performers who have decided to shift to a different way of life.
This means consultants usually have project management and process design skills, which they can employ to improve your business’s performance.


How Small Companies Benefit
Let’s explore the benefits of hiring such consultants: A fresh perspective.


Contracting with a consultant as one of your marketing strategies will bring you an unbiased, fresh perspective.
Internal conflicts and ongoing office politics can limit one’s vision.
Outside consultants are free of preconceived ideas about your business, so they can provide a fresh perspective.


High-quality help.
As mentioned earlier, most business consultants have transitioned to consultancy from a star-studded business career.
In other words, you’ll likely receive top-shelf advice from your consultant – and for less than the cost of a single employee.


Peace of mind.
Partnering with a marketing contractor can help you feel calm and confident about the future of your business.
With peace of mind, you can better focus on your organization’s core offerings and drawing in new business.


Cost and time efficiency.
You get great bang for your buck when you hire a marketing contactor. Since most marketing strategy planning consultants charge hourly rates, you avoid paying employee-related taxes by hiring them. Moreover, consultants are experienced, versatile professionals capable of handling everything from social media to long-term strategic planning. Rather than bringing in a new crew of writers, marketers, project managers and designers, you can pay a trusted advisor on an as-needed basis.

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Hiring a small business marketing consultant maximizes cost-efficiency. Clearly, there are multiple benefits to partnering with a small business marketing consultant. From creating comprehensive small business marketing strategies to performing overall business check-ups, marketing consultants can help your company shine.


 

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